THE EXHILARATION OF SECURING A BIG PLACEMENT

posted Monday, June 28, 2010 by Rebecca Brooks

When a smart strategic publicist pitches a story, she (let's go w she for this blog) spends a good amount of time researching the journalist or producer she is pitching…reading articles, watching segments and more. 
 
When she is sure this is the right media outlet and person to pitch for her client, then it’s time to start generating ideas.  If it’s the right fit then the ideas should flow…
 
Let the person you are pitching know you did your homework and start sending ideas.  If you are positive it’s the right fit, be tenacious (without being annoying) and let the producer/journalist know why…if you tried your hardest and he/she said no, it’s so important to accept it gracefully and think of other ideas.
 
There’ve been times where I’ve pitched big outlets like Oprah and New York Times, and its taken years for them to say yes, but when they do…it’s the BEST feeling ever!
 
Just last week, after pitching someone for quite some time, she said YES to a tremendous profile about a client…I can’t even wait to let him know.  It’s one of the BEST parts of my job!