posted Wednesday, August 15, 2012 by Rebecca Brooks
Known as the Queen of QVC and the newest Shark on ABC’s hit show, Shark Tank, Lori Greiner is rarely in one place for long – you’ll either find her shooting in LA, on QVC in PA or developing new products and traveling the world to have them made. When a client is this busy it’s important our PR activities capitalize on her limited time. With only 1 day in NYC, and so much news to share, we strategized and conceptualized an intimate media event to launch her holiday offerings and meet with business media to discuss Shark Tank.
The New Products:
Lori has so many stand-out holiday products this season! Some highlights include Wrapitz Decorative Sheets for candles, a Pre-Lit Fold-Flat Tree, Refillable Travel Perfume Bottles and Lori’s top selling, signature jewelry cabinets.
To ensure Lori’s products were showcased appropriately and messages communicated effectively, we arranged branded décor and materials that reflected her impressive holiday offerings, including a Look Book. Each attendee left with Lori’s products, including a Readerest, Shark Tank’s most successful product, selling over 3 million dollars worth in the past year.
An impressive range of media attended from Shape, InTouch, Woman’s Day, Family Circle and Everyday With Rachael Ray to Bloomberg, Forbes, Good Morning America, All You and more. We were also able to secure instantaneous results - Forbes and Jane Dough wrote their features on Lori the next day, a great indication of an informative presentation and a successful media event.