posted Monday, March 31, 2014 by Rebecca Brooks
My staff can hardly believe that when I started this business in 1995, we pitched media by fax, messenger, FedEx, and "snail mail." Technology has changed the PR game for the better, and successful publicists know the core of our business is building relationships and having genuine passion about clients. What makes a successful campaign has evolved, and I couldn't be more excited.
In my latest Where Women Create Business article, I explain the how and the why when it comes to integrating technology and tradition. As the times evolve, it's important we evolve with them!