With a mission to tackle the modern era’s dinnertime dilemma of compromising health for convenience at the kitchen table, a group of likeminded moms created Modern Table Meals, a line of healthy, delicious and shelf-stable bean pasta and veggie kits that can be prepared in less than 15 minutes.
Armed with backgrounds working with large CPG brands, the Modern Table founding moms set the bar high, using their combined experience and expertise to develop a product that they felt good about serving to their own families. The resulting line of Modern Table meal kits provide busy families with alternatives to takeout that are easy to prepare, offer vitamins and nutrients and are available in a variety of classic, tasty flavors that appeal to both children and adults. There are currently eight products in the Modern Table line:
Launched July 2014:
- Italian Bean Pasta + Veggie Kit
- Mediterranean Bean Pasta + Veggie Kit
- Teriyaki Bean Pasta + Veggie Kit
- Southwest Bean Pasta + Veggie Kit
Launched July 2015:
- Pesto Bean Pasta +Veggie Kit
- Homestyle Mac & Cheese Bean Pasta + Veggie Kit
- Confetti Bean Pasta
- Mixed Lentil Penne Bean Pasta
Solving the Dinnertime Dilemma
Recognizing a shared recurring dinnertime challenge within their own circle, the founding moms took to the road, traveling across the country to speak with hundreds of caregivers about their daily challenges, wants, and needs when it came to getting dinner on the table for their families. They discovered a common thread- a nationwide demand for meal options that were not only convenient, but also healthy and delicious.
All About the Beans
Committed to offering a delicious and appealing product with a high nutritional value, Modern Table’s research and development team experimented with different ingredients and forms, and found that beans offered premium nutritional benefits and performance. High in fiber, plant-based protein and low in fat, beans offer iron, zinc, folate, potassium, and other important nutrients.
Combining the benefits of nutrient-dense beans with the appeal of pasta and the added boost of vegetables, the team developed the brand’s signature tasty and convenient Bean Pasta + Veggie Meal Kits in a variety of popular flavor profiles.
What’s Inside Matters
In July 2014, after nearly a year of trial and error (and enumerable family tastings), the Modern Table team launched four Bean Pasta + Veggie Meal Kits- Italian, Mediterranean, Southwest and Teriyaki- that offered everything needed to prepare a delicious meal in one package. In July 2015, the line was expanded to include Mac & Cheese and Pesto meal kits and Confetti and Mixed Lentil Penne bean pastas. All Modern Table products offer the following attributes:
- 5-7g fiber per serving
- 12-20 g protein per serving
- No artificial colors or preservative
- Ready in 15 minutes or less
- Non-GMO ingredients
- Gluten Free (excluding Teriyaki)
Meal Kits come complete with a separately packaged sauce and seasoning packet making them customizable to taste.
A Running Start
Modern Table’s Italian and Mediterranean meal kits launched exclusively at Whole Foods, an opportunity reserved for less than 2% of products. The remaining products launched at select regional and national retailers and were offered a trial period on Target’s end caps. Within one short year, Modern Table has grown dramatically with sales up 1800% YTD versus one year ago. Distribution has doubled in the last two months to include over 3,150 stores and over 14,000 points of distribution.
All Modern Table products are available online at www.moderntable.com and nationally at select Target, Whole Foods, Wegmans, Jewel, Safeway, and more. Prices range from $4.99-$7.99.