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In 1984, MAKE UP FOR EVER was created. Professor in a make up school by day, Dany Sanz spent her nights creating new formulas for products that she packaged in her famous “cellar”, the basement of the future boutique at 5 rue La Boétie in the 8th district of Paris. Between make up lessons at the school, and helped by her students, she packaged her products there. This legendary site is now a meeting spot for the make up artists of Paris and all over the world. In this special place, they find products adapted to their needs. They meet here and spend hours in this sanctuary of creation.