Happy Holidays from The Brooks Group
Do what you love, love what you do.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking.” -Steve Jobs
We are inspired by our clients every day. As we reflect on an incredible year, we’re happy to share a few of our greatest hits.
Happy Holidays,
The Brooks Group
Andrew Zimmern
STAR TRIBUNE ONLINE – Andrew shares his journey about his past struggles with addiction in an in-depth and highly personal feature with Star Tribune.
GQ.COM – Travel tips from one of the most well-traveled men in the world!
Guy Fieri
PARADE – Guy is known for his over-the-top creations and his Turkey Burger earned cover status for Parade magazines “Burger Month” feature.
WINE ENTHUSIAST – Guy relied on The Brooks Group to launch Hunt & Ryde Winery, developed with Davis Family Vineyards and named for his sons, Hunter and Ryder.
Taste of the NFL
WCCO-TV’s “MINNESOTAN TO MEET” – With the homecoming of Taste of the NFL’s annual event, Party with a Purpose, The Brooks Group raised further awareness of founder Wayne Kostroski as the catalyst and brains behind this highly successful non-profit.
KARE11 – Wayne Kostroski and Party with a Purpose Player Host, Ben Leber, highlighted the great work of non-profit Taste of the NFL and promoted the organization’s season-long online fundraising campaign, the Kick Hunger Challenge.
Jacques Torres Chocolate
THE NEW YORK TIMES – This exclusive coverage of Jacques Torres’ Choco-Story NY, Manhattan’s first chocolate museum, helped drive traffic to the museum and sales at the Jacques Torres Chocolate shop.
TIME – After being featured on TIME.com, Jacques’ chocolate museum received an impressive boost in ticket sales, while gaining further national exposure.
Citymeals on Wheels
CNN CHAMPIONS FOR CHANGE –With the national budget announcement taking place in March, The Brooks Group capitalized on the news cycle to showcase Citymeals on Wheels as a force of change in the NYC community.
THE NEW YORK TIMES – This NYT “Sunday Routine” column offers the unique perspective of a dedicated Citymeals volunteer, raising awareness, of the organization on both a local and national level.
Adam Richman
THE TODAY SHOW – A segment on a top national morning show is wonderful, but co-hosting the 9 o’clock hour is even better. In one of several segments that day, Adam hit the ice with NHL legends.
COMPLEX’S “HOT ONES” – We love clients who are willing to take a little heat for a good placement (he survived)!
Sunny Anderson
USA TODAY FOR THE WIN – Television food personality and NFL superfan Sunny Anderson launched Infladium, her first product with Party City, in November 2017. With the help of placements like this, back orders piled up as product flew off the shelves.
MEN’S FITNESS – Riffing off the recipe booklet that is included with Sunny’s Infladium, The Brooks Group tailored the chef’s favorite tailgating recipes for this feature.
Chef Leah Cohen
THE NEW YORK TIMES – When the opening of Chef Leah Cohen’s second restaurant took her across the Hudson into Jersey City, The Brooks Group positioned her as a trailblazing chef taking on an up and coming market.
THE WENDY WILLIAMS SHOW – What do you prepare for vegan talk show host Wendy Williams when both of your restaurants have the word pig in their names? Vegan Curry, of course!
THE DAILY BEAST – As a partner in mezcal brand Tres Papalote, legendary comedian Cheech Marin was featured in this column which profiles prominent personalities who share their rules and philosophies about enjoying cocktails and spirits.
AOL BUILD – In this interview series, Cheech discusses his partnership in the mezcal brand Tres Papalote and his famed Chicano art collection before a live audience.
FOOD & WINE – This feature story provided Chef Thomas Boemer and his cult favorite restaurant, Revival in St. Paul, MN with additional national exposure.
TWIN CITIES LIVE – As a result of this segment, Chef Boemer was able to showcase the expanding BBQ program at the St. Paul location of his acclaimed restaurant Revival, while raising greater awareness among a local audience.
TODAY – Anthony Melchiorri, the country’s foremost hospitality expert, walks TODAY host Hoda Kotb through the hazards your hotel room can present and how to navigate them.
CRAVE ONLINE– Travel tricks and trends from the best hospitality expert in the business!
GOOD HOUSEKEEPING–While the Tomodachi Rainbow Titanium knife set is one of Hampton Forge’s most unique items, this placement neatly tied it into pop culture’s ‘unicorn’ (rainbow) trend.
EATER – Featuring Hampton Forge’s Tomodachi Rainbow Titanium knife set in Eater provided national exposure for the brand and positioned it among other notable housewares and food brands.
TOWN & COUNTRY ONLINE – Timed to the news cycle and studies showing a rise of low-carb diets and beef consumption in 2017, this story highlights Allen Brothers as the best mail-order meat purveyor across America.
THE MOM 100 – Tapping into the mommy blogger world, this story features Allen Brothers’ products as a great family-sized food gift for the holidays.