< Back to All Clients

The PURE Winery

The PURE Winery is innovating the wine industry through a new category of zero-sugar and zero-carb wines that empowers wine lovers with alternatives that fit their active lifestyles.

The wine world is complicated so PURE is removing the complications by globally launching its four zero sugar, lower calories wines. Each of PURE’s four varietals are crafted from the finest grapes by master Italian winemakers in Piedmont, Italy. PURE’s wines include PURE Red, PURE White, PURE Sparkling White and PURE Sparkling Rosé and retails for $15-20 SRP. Each of the PURE wines are only 10.5% ABV and vegan, offering uncomplicated taste and PURE pleasure to health conscious wine lovers.

The combination of zero-sugar and lower than usual ABV reduces calories by up to half as compared to other fuller bodied and sparkling wines. PURE uses established fermentation techniques with a unique family of yeast, which converts all natural sugars to alcohol, leaving you with a smooth taste without the sugar and carbs, and only 81 calories per 5 ounce serving.

The PURE Winery is currently available in Germany, Spain and Dubai, and is expanding distribution to 12 regional markets in the US at Total Wine & More retail locations including Virginia, Maryland, Colorado, Florida, Georgia, Massachusetts, Nevada, Texas, New Jersey, North Carolina, South Carolina, Tennessee, and New York. PURE is also available in New York, New Jersey and Washington DC metro at  select retailers, wine and liquor stores along with several restaurants and cafes. The company has plans to debut in Australia, other European markets, Asia and in additional U.S. markets and retailers.

Read the Full Bio +
Hide the Full Bio -

Placements

Zero Sugar, 100% Delicious: PURE Winery Low-Calorie Wines

To say it has been a stressful time is an understatement. We’ve had so much to deal with; so much so that Wine Shops were deemed essential. And truth be told, it has been a necessity. It’s gotten to the point where you need to reach for a glass of wine to escape the mental trauma that is 2020. The problem is, drinking lots of wine has begun to take its toll. Together with all the food we’ve been constantly eating, our sugar intake is double what it used to be. Thankfully, PURE Winery has come to the rescue with the launch of their new PURE Winery zero-carb, zero-sugar wine varietals. Which leaves us with one thing left to ask, ‘Won’t you join us in some zero sugar QuarantWine?”

Zero Sugar, 100% Delicious: PURE Winery Low-Calorie Wines

Blending unique and traditional techniques in their wine fermentation process, we’re able to convert all-natural sugars into alcohol. Using blends of only the finest grapes — Pinot Noir, Pinot, Chardonnay, Sauvignon, Barbera, and Merlot — their wines are crafted by seasoned winemakers in one of Italy’s most respected wine regions. From red and white to sparkling white and sparkling rosé, they have a zero sugar wine variety to match every occasion. This occasion just so happens to all for wine cocktails. We’re sharing some low-calorie cocktail recipes, featuring three out of the four available varietals: PURE White Wine, PURE Red Wine, and PURE Sparkling White. Let’s get to know these guilt-free wines:

Zero Sugar, 100% Delicious: PURE Winery Low-Calorie Wine Cocktails

Sparkling Rosé:

Light pink in color with orange highlights, this sparkling rosé presents fragrant aromas of citrus, young red fruits, and red flowers. It is full-bodied, smooth, and velvety, with a fine effervescence and pleasantly sharp finish. This is a rosé that will take your palate seamless into the coolness of the fall season. The grapes in this varietal include Pinot, Pinot Noir, and Chardonnay. Our cocktail recommendation? Pour and enjoy it.

Sparkling White:

Clear in color with golden reflections, this sparkling white wine also features a fine effervescence and pleasantly sharp finish. It boasts a vibrant floral and fruity aroma with a fresh scent, complimented by a velvety and full-bodied taste. Grapes in this varietal include Chardonnay and Pinot. The I Feel Good cocktail recipe below gives a new twist on the traditional mimosa.

I Feel Good

Zero Sugar, 100% Delicious: PURE Winery Low-Calorie Wines
5 grams Yerba Mate infused in 50 ml Vodka
Macerate for 1-hour minimum and then strain well and mix.
100 ml Orange juice
Top with PURE Sparkling White
In a shaker or jar with ice, shake and serve in a glass. Garnish with an Orange peel

White Wine:

Balance is the name of this mellow white. Clear in color with golden reflections, this white blend offers light, floral and fruity notes. While it is full-bodied and fresh, it is well-balanced and boasts a nice acidity on the palate with a velvety finish. Grapes in this varietal include Chardonnay and Sauvignon. You can’t go wrong with a refreshing drink, so we know you’ll love the Green & Fresh cocktail. For those who want a bit of a kick, the Wise Hope cocktail has what you’re looking for. Enjoy them below:

Green & Fresh

Green & Fresh Low Calorie Cocktail

50ml PURE White Wine
50 ml Coconut Water
7 – 9 Big green grapes
Put in a shaker or jar with ice, shake and serve in a glass.

Wise Hope (Sabia Esperanza)

Zero Sugar, 100% Delicious: PURE Winery Low-Calorie Wines

50 ml Tequila white
1 Lemon Juice
30 ml PURE WHITE WINE
30 ml Capresse Cordial*
In a shaker or jar with ice, shake and serve in a glass.

*Capresse Cordial
200 ml Herbal Gin (BETTER OPTION) or Vodka
100 ml Honey diluted in water 1:2
Skins of 10 lemons.
5 – 10 Basil leaves
Oregano to taste.
Macerate the above ingredients for 24 hours. Strain with a superbag or coffee filter and ready to use. Garnish with a Basil leaf

Red Wine:

Red wine fans will love this blend for the use of Barbera grapes. Ruby red in color with hints of violet, this blend is a dry, smooth, and drinkable red. It is sharp but balanced and features an aroma that offers fresh and fruity notes of cherries and red fruits. The Barbera and Merlot grapes come together for a soft finish. Merlot-infused coffee beans exist and Barbera is perfect with anything earthy, and the below Stay ay Home cocktail celebrates those flavors.

Stay at Home (Stay in Home)

Zero Sugar, 100% Delicious: PURE Winery Low-Calorie Wines

50 ml PURE Red Wine
30 ml London Dry Gin
6 Strawberries
5 coffee beans
In a cocktail shaker or jar with ice, shake and serve in a glass. Garnish with Strawberries.

The PURE Winery, based in Italy was founded with the vision to create a new category of zero-sugar and zero carb wine to meet the needs of today’s wellness-conscious consumer. PURE is passionate about empowering wine-lovers with a solution to the common dilemma between pleasure and guilt. The wines are crafted by seasoned winemakers in one of Italy’s most respected wine regions. Each PURE Winery bottle is available for $15.00 – $20.00 at Total Wine & More stores and other select retailers in New York, New Jersey, Virginia, and Washington, D.C.

Read more here
Subscribe to The Brooks Group Newsletter

Please fill in the form and submit to subscribe.