Andrew Zimmern: These Unlikely Chefs Now Sell Frozen Dinners
Two celebrity chefs just went all-in on the freezer aisle.
There’s a ton of money to be made in celebrity-branded consumer packaged goods, whether it’s energy drinks, cake mix, pies, booze, or anything in between. But now, it seems, frozen dinners are the next big move, and two recent entries in the freezer aisle have some big names attached. Celebrity chefs are the latest group of stars to tackle the freezer section at the grocery store, and both Gordon Ramsay and Andrew Zimmern have taken the leap—each of which is something of a surprise, for different reasons.
Andrew Zimmern’s new frozen meals
Chef and TV show host Andrew Zimmern also announced his own new line of frozen meals, focused primarily on comfort food. These, also available at Walmart, have a price point similar to Ramsay’s, at just under $6 per box.
He made the announcement on X, stating that the meals would include an award-winning turkey dinner (no word on which award), his grandmother’s meatloaf, Swedish meatballs with egg noodles, and mac and cheese topped with caramelized onions and roasted pork.
These meals from Zimmern are surprising, but not for the same reasons that Ramsay’s are. Zimmern built his career off of traveling the world as the host of Bizarre Foods, searching for some of the most unique (and sometimes challenging) food out there. Granted, I can’t imagine seagull and muskrat meat, both of which he once told The Takeout he hated, would sell too well in TV dinner format.
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