About

The Brooks Group

Founded in 1995 by Rebecca Brooks, The Brooks Group is an award winning NYC-based communications agency. Recognized for its diverse lifestyle client roster and fresh, personalized approach to the business, The Brooks Group has partnered with and developed some of the country’s most well-known personalities, lifestyle brands and organizations.

Working with our partners, The Brooks Group offers customized multimedia strategies for a range of purpose-driven lifestyle brands and personalities across hospitality, travel, design, business, beauty, CPG and related fields. Our approach combines smart, incisive strategies, creative storytelling capabilities, strong relationships with media and influencers, and an in-depth understanding of the businesses and industries we represent.

The Brooks Group pioneered the lifestyle category of celebrity chefs, helping to launch key talent including Rachael Ray and Guy Fieri by strategically expanding their careers beyond food and simultaneously ushering in the era of celebrity chefs.  The company is known for working with industry trailblazers including entrepreneur and social media giant Gary Vaynerchuk, chef and cultural explorer Andrew Zimmern, Shark Tank entrepreneur and inventor Lori Greiner and an 8-year partnership with bareMinerals.

Our team is composed of inventive and versatile lifestyle experts whose backgrounds and interests are as diverse as our client list. In a continually evolving media world, we are vigilant about staying ahead of trends and monitoring the digital landscape in order to create relevant and sophisticated campaigns that resonate with media and consumers.

While the agency fields countless calls regarding new business, we only partner with brands whose missions and stories we are genuinely passionate about and those who share our passion.

Rebecca Brooks

 

Rebecca founded The Brooks Group in 1995 and quickly gained recognition for her ability to identify, nurture and catapult raw talent into the spotlight. By creating thoughtful, highly effective and strategic communications campaigns, Rebecca tapped into her clients’ purpose and passion with her signature personal touch.

Her agency has become synonymous with the promotion and development of some of today’s most successful lifestyle personalities and brands, an inspiring corps of clients who she has helped launch to national prominence.

Away from the office, Rebecca can be found cheering from the stands at her sons’ soccer matches across the country, ax throwing, Icelandic strongman training or relaxing and cooking with her husband, friends and family.