The Brooks Group

Founded in 1995 by Rebecca Brooks, The Brooks Group is an award winning NYC-based communications agency. Recognized for its diverse lifestyle client roster and fresh, personalized approach to the business, The Brooks Group has partnered with and developed some of the country’s most well-known personalities, lifestyle brands and organizations. Working with our partners, The Brooks Group offers customized multimedia strategies for a range of purpose-driven lifestyle brands and personalities across hospitality, travel, design, business, beauty, CPG and related fields. Our approach combines smart, incisive strategies, creative storytelling capabilities, strong relationships with media and influencers, and an in-depth understanding of the businesses and industries we represent. The Brooks Group pioneered the lifestyle category of celebrity chefs, helping to launch key talent including Rachael Ray and Guy Fieri by strategically expanding their careers beyond food and simultaneously ushering in the era of celebrity chefs.  The company is known for working with industry trailblazers including entrepreneur and social media giant Gary Vaynerchuk, chef and cultural explorer Andrew Zimmern, Shark Tank entrepreneur and inventor Lori Greiner and an 8-year partnership with bareMinerals. Our team is composed of inventive and versatile lifestyle experts whose backgrounds and interests are as diverse as our client list. In a continually evolving media world, we are vigilant about staying ahead of trends and monitoring the digital landscape in order to create relevant and sophisticated campaigns that resonate with media and consumers. While the agency fields countless calls regarding new business, we only partner with brands whose missions and stories we are genuinely passionate about and those who share our passion.

Rebecca Brooks


Rebecca founded The Brooks Group in 1995 and quickly gained recognition for her ability to identify, nurture and catapult raw talent into the spotlight. By creating thoughtful, highly effective and strategic communications campaigns, Rebecca tapped into her clients’ purpose and passion with her signature personal touch.

Her agency has become synonymous with the promotion and development of some of today’s most successful lifestyle personalities and brands, an inspiring corps of clients who she has helped launch to national prominence.

Away from the office, Rebecca can be found cheering from the stands at her sons’ soccer matches across the country, ax throwing, Icelandic strongman training or relaxing and cooking with her husband, friends and family.

Willie Norkin

Executive Vice President

Willie is a highly accomplished food, travel and restaurant industry expert who brings a record of leading successful communications programs for TV personalities, culinary, wine and spirits, travel, and premium consumer brands. She joined The Brooks Group in 2019, and during this time worked with clients including Guy Fieri, Alex Guarnaschelli, Scott Conant and Amanda Freitag, and today serves as account lead for a range of clients including Andrew Zimmern, Adam Richman, Jacques Torres, Samantha Brown, chefs Joe Isidori and Karen Akunowicz.

Throughout her career, Willie has represented prominent figures and brands in the culinary world, including The James Beard Foundation Awards, The Michelin Guides and world-class chefs Alain Ducasse, Mario Batali, and François Payard. She has also worked with numerous

restaurants and restaurant groups such as Eataly; The Oak Room; The Plaza Food Hall; The Maccioni Group (Le Cirque NYC and LV); Sirio (NYC and LV) and Circo; and the restaurants and shops of Grand Central Terminal and Chelsea Market.

In travel and hospitality Willie has represented a diverse array of brands including The Plaza, The Bedford Post Inn, Solage Hotels & Resorts and the food and beverage outlets at Wynn Las Vegas.  Willie’s experience in the home category includes work with brands such as Cravings by Chrissy Teigen, Hampton Forge, Gourmet Settings, Riedel Crystal of America, Nachtmann Crystal and Spiegelau Glass.

Prior to joining The Brooks Group, Willie held senior level positions providing leadership, counsel and long-term strategic direction for several agencies.   Willie resides in Marble Hill, NY where she enjoys exploring the city’s restaurants, museums and Broadway shows with family and friends.