The Brooks Group
Founded in 1995 by Rebecca Brooks, The Brooks Group is an award-winning communications agency built on long-term relationships, thoughtful strategy, and meaningful storytelling. What began in NYC has grown into a firm known for working closely with some of the country’s most influential personalities, brands, and organizations often at pivotal moments in their growth.
The Brooks Group partners with purpose-driven lifestyle brands and talent across hospitality, travel and beyond, creating customized strategies that are deeply personal and highly strategic. Our work blends smart, incisive thinking with creative storytelling and strong media relationships, and a nuanced understanding of the industries and businesses we represent.
Rebecca and her team were instrumental in pioneering the lifestyle category of celebrity chefs, helping to shape and expand the careers of trailblazing talent like Rachael Ray and Guy Fieri -moving them beyond food and into culture, media, and business, and helping usher in an entirely new era. Over the years, The Brooks Group has been trusted by industry leaders and innovators including Gary Vaynerchuk, Andrew Zimmern, Lori Greiner, and bareMinerals, among many others.
Our team is made up of curious, inventive, and versatile communicators whose backgrounds and passions mirror the diversity of our client roster. In an ever-changing media landscape, we stay ahead of trends, platforms, and cultural shifts to create campaigns that feel relevant, intentional, and resonant.
While we’re fortunate to receive frequent inquiries, we are highly selective about who we work with. We partner only with brands and individuals whose missions we believe in and with whom we share genuine alignment, trust, and enthusiasm. That commitment is what allows us to do our best work, and to grow alongside our clients in meaningful, lasting ways.
Rebecca Brooks
President
Rebecca Brooks is a founder, entrepreneur, and intuitive strategist who launched The Brooks Group at the age of 25 in New York City. From the beginning, her work has been guided by a deep ability to see potential before it is fully formed and to help people translate who they truly are into stories the world can understand.
For more than 25 years, Rebecca has partnered with visionary entrepreneurs and creators at pivotal moments in their journeys, helping them clarify their voices, expand their platforms, and grow with intention. Her early, transformative work with Rachael Ray marked a turning point for the agency, expanding its focus beyond beauty and fitness into a broader lifestyle lens that includes hospitality, food, travel, and culture – and helping to shape what we now think of as the modern lifestyle category.
Rebecca’s approach is rooted in trust, long-term partnership, and a belief that the most powerful brands are built from alignment rather than ambition alone. This philosophy has led to enduring relationships with a remarkable group of talent and thought leaders, including Guy Fieri, Andrew Zimmern, Jacques Torres, Samantha Brown, Adam Richman, Robert Irvine and Gary Vaynerchuk, among many others.
In addition to her work as a communications leader, Rebecca is a certified Women’s Leadership Coach, a Reiki Master, and a lifelong student of mindfulness and energy-based practices. These disciplines inform the way she leads, listens, and advises bringing presence, clarity, and intuition into every partnership.
Outside of work, Rebecca finds grounding and joy in movement and exploration, cheering from soccer stadiums around the world, strength training, practicing yoga and meditation, hiking, traveling, and gathering around the table to experience food and culture with friends and family.