Empathy Wines: Vaynerchuck’s Empathy Wines Releases New White Wine
Empathy Wines, the disruptive new direct-to-consumer winery from entrepreneur Gary Vaynerchuk and co-founders and fellow wine and marketing industry veterans, Jon Troutman and Nate Scherotter, announced the launch of its White Wine, a bright blend of Chenin Blanc, Chardonnay and Grenache Blanc, sourced from sustainable growers from the emerging California wine regions of Dunnigan Hills and Lodi. The perfect summer sip whether the day is spent on a beach in the Hamptons or hanging out on a city fire escape, the Empathy White Wine is available for purchase on EmpathyWines.com in quantities of three, six or 12 bottles or as a subscription, with pricing starting at $81 for a one-time shipment or as a subscription for $243.
“Empathy Wines began with the idea of changing the traditional wine industry model in order to have empathy for both consumers and farmers, offering a price point that works for both makers and drinkers,” said Vaynerchuk. “We are excited to launch our White Wine so that consumers can enjoy a quality bottle of wine for a fraction of the price, just in time for summer cookouts.”
Whether sipped solo or paired with summer specialties such as a caprese salad, fish tacos or grilled branzino, Empathy’s White Wine offers notes of juicy citrus fruits, honeysuckle, and sea salt spray. A bright wine with ripe Granny Smith apple and pineapple flavors, it is balanced with a refreshing acidity that makes it the perfect accompaniment to summer. The White Wine is made from cool-climate Chenin Blanc, Albariño, and Vermentino grapes, grown in the Bokisch (Lodi, California), Mettler Family (Lodi, California), and Mueller Ranch (Dunnigan Hills, California) vineyards, and then pressed and settled for 24 hours in stainless steel barrels.
Empathy Wines launched its first wine, the Rosé, in May 2019, and it can be purchased as a one-time buy on EmpathyWines.com in quantities of 3, 6 or 12 bottles or as a subscription. A bold blend of Syrah, Pinot Noir and Grenache, the Empathy Rosé is bright and balanced, with hints of watermelon and tropical fruits, as well as underlying citrus notes. Empathy’s Red Wine will debut in fall 2019.
About Empathy Wines
Launched in 2018, Empathy Wines is named with the understanding of the people who matter the most: the consumers who drink the wine and the top-tier grape growers. The brand is disrupting the traditional U.S. wine industry model by partnering directly with sustainable growers and offering consumers exceptional wines at low prices. Unlike other subscription-based wine services that curate or purchase bulk product to sell, Empathy Wines works directly with growers to source the best grapes, produce its own vintages and sells them directly to consumers who would otherwise pay double the price at their local retailer, bypassing conventional distributor and retail channels.
In line with its pioneering business model, Empathy Wines is also innovating the consumer experience beyond its wines by offering an exclusive VIP experience for subscribers who sign up for three shipments of 12 (or 36 bottles annually). Titled Club Empathy, the service delivers insider recommendations, unique vacation destination tastings, and entry to exclusive Empathy events around the country. Additionally, SMSomm is a first of its kind text-based service that provides Club Empathy subscribers with personalized wine recommendations instantaneously.