Guy Fieri: NBA Finals: E-40 and Guy Fieri on the View From the Sideline

In the aftermath of two front-row fiascos, checking in with two of Golden State’s best-loved fans.

Before there was the play-by-play analysis of Drake’s Toronto Raptors fanship, there was E-40 sitting next to Guy Fieri at a 2018 first-round NBA playoff game. The longtime Bay Area rap legend and the gregarious cooking network impresario had struck up a friendship that stirred a more unanimous appreciation when their Golden State Warriors played the San Antonio Spurs last year. The SPIN headline read: “This Photo of E-40 and Guy Fieri Is a Nice Thing That Hasn’t Been Ruined Yet.”

When this year’s series moved to Oakland on Wednesday, E-40 was on the sideline again. “Yeah, I’m planning to be at the rest of the games,” E-40 told Vanity Fair after game three, when the Raptors took a 2-1 series lead over the Warriors.

In a separate interview, Fieri explained that he was away on vacation, but hoping to catch the tail end of the series when he got home. “The way things are going [in the series], we have a few more games,” he said. “We sat here in the campground last night and watched the game. That was a tough one. I was at game seven of the Cavaliers series with my son … watching [game three] was a little too reminiscent of that loss.”

This NBA Finals has brought into focus some questions about the relationship between players and fans, and one far more serious than the matter of Drake. At the time of these two interviews, Axios had just reported that a fan who shoved and yelled at Raptors guard Kyle Lowry in game three was Mark Stevens, a venture capitalist and a minority owner of the Warriors. Later in the day, Stevens was banned from all games and team activities for a year.

Both E-40 and Fieri said they hadn’t seen replay footage of the incident or read that news yet, but the problems long predate Wednesday. “Realize that we’re still people at the end of the day,” Raptors guard Fred VanVleet told The Ringer in April. “It’s not the zoo. And when you go to the zoo, you don’t jump over the fence and taunt the tigers and shit like that. It’s real consequences behind stuff like that.”

While Fieri admired the players’ ability to ignore fans, he was bothered that it’s a skill they’ve had to develop in the first place. “These guys are such pros,” he said. “I mean, if you’ve ever been on a sideline of the game, and you listen to the smack that gets talked to these poor players. These are grown men playing basketball, they’re playing their asses off and yet somebody sitting third row that’s angry or whatever, he’s yelling obscenities at them. You got to sit there and go, ‘are you serious? You’re really going to do that?’ To somebody who’s out there in their profession … did somebody come to your job and yell at you?”

Next season, the Warriors will move from Oakland to a new stadium in San Francisco. “I don’t think it’s going to affect the team,” E-40 said. “I just think that it’s going to be a different environment. We’ll get more Frisco people in there, you know what I mean? We don’t want it to be too gentrified. We want everybody in that thing, all walks of life.”

“It’s just taking it back to the basics, he continued. “Because a lot of people don’t have money like that. A lot of people don’t have tech money.” (He was quick to add, though, “everybody from the Bay is true fans.”)

Of the two, E-40’s the more regular attendee, while Fieri said he gets to ten to 15 games a season. “Everybody’s spreading apart in the Bay Area, you know?” E-40 said. “Some might be in Oakland, some might be in Frisco out that way, some might be throughout the whole East Bay. So I pull up at [Warriors forward] Draymond [Green]’s house where he is, [Warriors center] Boogie [Cousins] out that way too, and this is how we do it. And we play dominoes and talk shit and on their off-days might take a sip of wine.”

“So, I’ll tell you about this cat,” Fieri said when asked about the games he’s attended with E-40. “He is as genuine and as nice and as grounded and as passionate and as transparent as they come.”

“I call him the other day,” Fieri continued. “I was watching some video, my kids are showing me some new video that just came out with G-Eazy. I stop and I go, wait a second, is that E-40 in the back with his tequila?” (It is).

During game three, another sideline story was about who Jay-Z was talking to in the front row. It turned out to be Nicole Curran, who’s married to Warriors owner Joe Lacob, and, for the crime of leaning over Beyoncé to ask Jay what he’d like to drink, started receiving death threats from the Beyhive. (Beyoncé’s publicist Yvette Noel-Schure quickly tried to intervene.)

Being one himself, E-40 was well-positioned to say that what celebrities do on the sidelines could be taken more lightly. “It’s friendly competition,” he said. “That’s why I won’t ever be like, “fuck you, Drake!” and all that … that’s unnecessary, you know? It ain’t that serious.”

Unsurprisingly, both E-40 and Fieri predicted that the Warriors can pull the series out despite their injuries and the Raptors’ lead. Kevin Durant is still out, but Klay Thompson is set to return for game four in Oakland tonight.

“He’s such a competitor, man,” E-40 said. “You know Klay don’t play, man, he’s really fierce, you can see his game face when he’s out there, he takes his job serious.”

“Yeah, Klay is ready to play, man. I can see it in his eyes. Because I sat right by them on the bench.”

Read More