Charlie Palmer: We Asked 15 Bartenders: What’s the Best Bourbon for Beginners?

words: LAYLA KHOURY-HANOLD

illustration: ARIELA BASSON

All September on VinePair, we’re turning our focus to America’s spirit: bourbon. For our third annual Bourbon Month, we’re exploring the industry legends and innovators, our favorite craft distilleries, new bottles we love, and more.

Over the last two decades, bourbon’s popularity has surged, which happily means that there are more options available than ever. But for those new to bourbon, navigating the different brands, flavor profiles, and price points can be intimidating. Moreover, with prices for old standbys spiking and bar lists touting rare and collectible bottles, bourbon can elicit a members-only vibe that can be off-putting to beginners.

Bourbon is part of the whiskey family and provides an excellent entry point to the category. Although bourbon must be made from at least 51 percent corn, and thereby has a naturally sweeter flavor profile than other whiskeys, bourbons are no one-trick pony. There’s a wide world of distinctive tastes, and bartenders are convinced that there’s a bourbon for every palate, particularly for those who prefer a sweet over a spicy spirit (the latter is more closely associated with rye whiskey).

If you’re starting out, rest assured that you don’t need to be in the know to buy a bottle at the liquor store, or to order at the bar. Most pros are more than happy to wax poetic about favorite bottles and underrated brands, or share history and anecdotes. No stacked bank account required, either — there are plenty of top-notch bourbons that offer an easy-drinking experience without any buyer’s remorse.

Whether you enjoy classic cocktails such as an Old Fashioned or Mint Julep, or gain an appreciation for sipping on the rocks, with a splash of water, or neat, bourbon is a versatile spirit to explore..

Here, 13 bartenders weigh in on their favorite bourbons for beginners, from an approachable Kentucky classic with hints of vanilla and caramel to an “unapologetically sippable” new release from New York State.

Best Bourbons for Beginners as Recommended by Bartenders:

Keep reading for details about all of the recommended bottles!

W.L. Weller. It is a wheated bourbon, so after the ‘at least 51 percent corn’ that is legally required for bourbon, the remainder of the mash is wheat. This gives it a softer, sweeter profile than many other bourbons so it’s super approachable for beginners. Some bourbons are peppery and “hot,” which might be intimidating to new bourbon drinkers, whereas the Wells has a slightly citrusy profile and a rich mouthfeel that’s pleasant and inviting for those new to the spirit. It makes a great Boulevardier with Campari and a bit less-sweet vermouth than the classic recipe requires.” — Frankie Mace, Wine Director, Charlie Palmer Steak, New York